The City is Not a Social Network

May 19, 2008
Posted by Pastor Zack Hubert

The City is a Community Network, not a Social Network.

To address a common misunderstanding, I’ll employ a little self-Socratic method…

Why draw a distinction from Social Networking?

I mean after all, everyone understands what a social network is, and if we’re to be engaging culture shouldn’t we be engaging on the same soil?

I don’t think so. The redemption of different aspects of culture means handling them differently in some cases, and I think we must transform the traditional social networking experience if it is going to lead to the life transformation experience of a personal encounter with Christ.

No one is going to see the light of Christ through how big my Mob on Facebook is, or whether I ‘poke’ them enough, or through what ‘cities i have visited’, or any of the other diversions which a typical social network provides. There is a difference between diversion and depth and the medium reinforces the message.

Aren’t you being a bit tough on games/leisure as a part of the online experience?

Let me ask you this question…is our culture suffering from a lack of leisure? Is more leisure going to transform our communities?

What makes the City more Community than Social?

A social network is centered around the individual…my friends, my media, my blog, my connections, my thoughts, my experiences, my pictures, etc…whereas a Community Network is centered around the Community, groupings of people, real relationships forge the bonds, not imaginary ties that have aspirations to reality. My becomes our and I think that’s a significant change…significant enough to warrant a different name in my mind.

This isn’t just a clever branding technique to differentiate The City from other offerings…everything about The City is geared to build up a community of people and not the community of one.

What about…(insert objection here)

Yeah, I know that having a Facebook strategy is a good thing to have for us ministry folks…in fact, I think we’ve got a pretty good presence on Facebook and I think it is excellent for getting the word out. But that’s also a different objective than building a transformative community. Both necessary, but very different from one another.

Coming posts…I just realized that we’ve disclosed precious little about what the City actually looks like and what it does. I plan to change that!